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HR as a Strategic Service

Do whatyou do best.We architectthe rest.

After decades in executive HR leadership and decision-making tables, we know human capital must be managed strategically. Today, fast-growing startups and scaling enterprises can leverage enterprise-grade HR leadership without full-time overhead.

Professional team combining high-touch human expertise with AI systems
HUMAN × AI

About / 01

Merav Sella

With over 20 years of hands-on human resources leadership, a Master's degree in Labor Studies from Tel Aviv University, and advanced executive training, I tailor pinpoint HR and talent solutions for every company stage, scale, and sector.

I partner with high-growth startups, scale-ups, and established enterprises to craft authentic cultural DNA, streamline hiring, and serve as an executive confidante at the boardroom table. Over my career, I have overseen HR operations spanning more than 6,000 employees across dozens of nationwide facilities.

Specializing in Data, BI, Enterprise Systems, AI & Automation, CleanTech, Global Automotive, High-Tech Startups, and Public Sector Agencies. In addition, I serve as a senior strategic advisor to the Israeli Prime Minister's Office for senior executive transitions.

Merav Sella - Founder & CEO

20+

Years of Experience

6,000+

Employees Managed

55

Nationwide Branches

100+

Clients Served

Trusted Partners & Clients

Companies Scaling With Us

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SkillReal logo
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DataCore logo
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YourCIO logo
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בנק אוצר החייל logo
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אלפא שופ logo
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בנק לאומי logo
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עולם הקולנוע והחשמל logo
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עיריית נתניה logo
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Brosh logo
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El-Kol Electronics logo
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טכנו טסט logo
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Unicom logo
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Wisense Technologies logo
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בר שדה יועצים logo
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Gekko Technology Solutions logo
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משרד ראש הממשלה logo

Our Services / 02

HR as a ServiceBespoke Solutions

We architect a tailored service blend aligned with your growth milestones, corporate maturity, and team culture. We implement modern HR AI workflows to streamline operations while keeping sensitive human decisions in empathetic, experienced hands.

Talent Acquisition

  • Unlocking organizational cultural DNA
  • Job profiling & precise requirements definition
  • Targeted multi-channel social & AI sourcing
  • Rigorous behavioral interviewing & filtering
  • Executive search & headhunting for key hires

Contracts & Compliance

  • Custom employment agreements & option plans
  • Compensation & benefits policy benchmarking
  • C-level and executive agreement structures
  • Hearing and separation procedure management
  • Regulatory and Israeli labor law compliance

HR Infrastructure & AI

  • Proprietary HR AI systems & automations
  • Advanced ATS recruitment pipelines
  • Transparent annual wellness budgeting
  • Org chart architecture & optimization
  • Due diligence data rooms for financing

Retention & Culture

  • Structured performance reviews & 1-on-1s
  • Comprehensive annual corporate wellness plans
  • Custom employee perks & benefit clubs
  • Corporate event production & retreats
  • Pulse checks & employee satisfaction surveys

Leadership & Coaching

  • Managerial leadership pipelines & academies
  • Executive coaching & decision mentoring
  • Feedback culture & time management
  • Accelerated onboarding workflows
  • One-on-one founder advisorship

Specialized Advisory

  • Computerized candidate aptitude tests
  • Integrity, ethics & personality screening
  • Internal organizational portal architecture
  • Strategic investor & partner introductions
  • High-level organizational advisory

How We Start / 03

4 Steps to Impact

01

Meet & Connect

First, we meet to ensure strong mutual chemistry — the foundation of every thriving partnership.

02

Discovery & DNA

We diagnose your organizational DNA, company values, growth roadblocks, and hiring objectives.

03

Bespoke Service Mix

We curate the optimal suite of HR services customized to your company stage and budget.

04

Active Leadership

From deep HR infrastructure and recruiting to annual wellness, employer branding, and executive mentoring.

Our Team / 05

Meet the Experts

A seasoned team of HR strategists, tech recruiters, and AI implementation specialists driving organizational transformation.

Liza Lieber, HRAI Implementation Specialist

Liza Lieber

HRAI Implementation Specialist

Liza holds a B.A. in Business Administration with an HR specialization and extensive experience accompanying startups and tech scale-ups. She specializes in HRAI workflow deployment, data room operations, talent acquisition, HR infrastructure, and corporate wellness initiatives.

Amit Biton, HRAI Implementation Specialist

Amit Biton

HRAI Implementation Specialist

Amit holds a dual B.A. in Business Administration and Psychology. She specializes in HRAI implementations, technical recruiting for BI and Data Engineering, engineering headhunting for the global automotive industry, and advanced sourcing strategies.

Daria Dantsov, HRAI Implementation Specialist

Daria Dantsov

HRAI Implementation Specialist

Daria holds a B.A. in Human Resources, Organizational Development, and Business Administration. She leads end-to-end recruitment, onboarding, employment documentation, labor law adherence, managerial coaching, and HRAI system implementation.

Or Turkeltoib, HRAI Implementation Specialist

Or Turkeltoib

HRAI Implementation Specialist

Or brings rich leadership experience in management, HR operations, and talent acquisition. She specializes in partnering with service enterprises and large organizations, managing onboarding and employee development, and implementing cutting-edge HRAI tools.

Maayan Sella Levy, Marketing Manager

Maayan Sella Levy

Marketing Manager

Maayan leads corporate branding, marketing communications, and brand visibility. She spearheads digital presence, social media campaigns, professional content creation, and an innovative, cohesive brand language across all channels.

Testimonials / 06

What Leaders Say

CEO of SkillReal logo

Merav, working with you goes far beyond traditional HR and delivers true high-impact value for startups. From introducing an investor to the company, to structuring our organizational hierarchy and role definitions, building an advanced onboarding process, establishing leadership tracks for key talent, annual budgeting, corporate wellness events, executive board meetings, and efficient office design. Creative thinking, wonderful atmosphere, and uncompromising professionalism shine through in every action.

Shai Neumann

CEO of SkillReal

CEO of DataCore logo

Over six years of close collaboration, we have received service-oriented, deeply professional, top-tier, and focused support. Merav is an expert across a broad spectrum of domains. She is an integral member of our executive meetings and leadership decision-making, spanning company policy formulation to leading training for employees and managers alike. Her intimate market knowledge, extensive networking, rapid grasp of recruitment needs, and dedication bring immense value to our journey.

Yaron Habakuk

CEO of DataCore

CEO of YourCIO logo

I have known Merav for many years. Right from the outset, she focused on understanding the precise role requirements, crafted the DNA of our ideal hires and corporate culture with us, and located the most relevant and qualified candidates. Merav is responsible for the vast majority of our team roster. She understands requirements instantly, knows high-tech inside out, and brings vast networks and access to premier talent. She is professional, positive, pleasant, and I wholeheartedly recommend her.

Ophir Hirsch

CEO of YourCIO

CEO of Brosh Enterprises logo

I am delighted to recommend Merav Sella. As a CEO, it is crucial for me to work with partners I can trust implicitly, and Merav is exactly that. She brings a seamless combination of professionalism, ownership, and the rare ability to see the strategic big picture alongside granular execution. Merav leads processes, makes decisive calls, works effectively with managers and employees alike, and fosters a stable, positive, and progressive work environment.

Nir Brosh

CEO of Brosh Enterprises

CEO of TechnoTest logo

Working closely with Merav Sella, I see firsthand the transformative way she leads human resources for us. Merav is far more than an HR professional — she is a true partner to executive management. She understands business goals, aligns people with targets, and always thinks two steps ahead. Whether talent acquisition, leadership coaching, organizational process design, or enhancing employee experience, she executes with mastery, dedication, and deep caring.

Eyal Bracha

CEO of TechnoTest

CEO of El-Kol Electronics logo

When evaluating a company's success, results are easy to see. What is less visible are the people who architect the underlying infrastructure making those results possible. Merav Sella is exactly one of those leaders. Throughout our partnership, Merav leads HR with exemplary professionalism, responsibility, and dedication, bridging business needs with human potential. I especially admire her ability to take ownership from concept to flawless execution.

Yoav Shmorak

CEO of El-Kol Electronics

CEO of Cinema World logo

There are professionals who bring domain experience, and there are leaders who also bring clarity, order, and confidence. Merav Sella is unequivocally the latter. She guides HR processes with precision, collaborates smoothly with the executive team, supports managers and employees, and always finds the optimal balance between business imperatives and people. She doesn't wait to be asked — she identifies needs proactively and executes to completion.

Daniel Bar Sade

CEO of Cinema World

Contact / 07

Let's Talk

Schedule an introductory discovery call with no obligation to explore how strategic HR can accelerate your business.